Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Teach Live Online Advanced B2B Demand Generation Course for the DMA.

September 2, 2016 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...

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Understanding AdWords Quality Score and How It Can Lower Your Cost Per Click

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing AdWords Quality Score When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...

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How to Optimize Your Social Media Posting Strategy

Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most popular site among social media...

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PPC Ad Extensions and How To Use Them

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing  Google AdWords offers a set of extensions intended to make your advertising more effective by refining reach and targeting. The extensions also allow extra information...

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Seminar on Choosing a Marketing Automation Software System

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How to Get the Most Out of Your Corporate Facebook Marketing Strategies

By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...

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How To Do a PPC Optimization Audit on Your Account

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

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Laurie Beasley To Speak on Mobile Email Marketing and Desktop Email Marketing at Western Independent Bankers 2015 Summit & Expo

May. 8, 2015 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc.  was invited by the Western Independent Bankers Association to speak on email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the...

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Why Local & Mobile SEO Matters

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...

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Get Your Mobile Site Ready: Google Making Changes to Mobile Algorithm

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...

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