Content Syndication Services
Content Syndication Services, also known as Content Distribution or a Guaranteed Leads Program (GLP) is an alternative way to fill the top of your sales funnel. Instead of running your own programs for business lead generation, you can ask Beasley lead generation services to bring you prospects generated through white papers or webinars that are promoted on the networks of reputable publishers.
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There are a few caveats to this “sounds too good to be true” lead generation proposition. You need to define your business lead generation requirements very specifically to be sure there’s a good fit. These leads may not be familiar with your specific product, even though they’ve expressed a buying interest in a solution like yours, so you’re likely to work harder to qualify them. The qualification process will likely involve a teleprospecting call to further gauge their appropriateness and interest.
Because there are lots of questionable players in content syndication services and the distribution sphere, we recommend you let an experienced lead generation agency like Beasley to help you navigate to the best content networks and avoid the pain of paying for leads that aren’t valuable to your sales department.