Customer Profiling and Segmentation
Ideally you know exactly what age, hobbies, gender, and income bracket you want to target with your list selection. But sometimes you don’t know who is buying your product, or who is a likely prospect. In this case we can conduct customer profiling and segmentation of your audience for you, helping you to understand your prospect better and make better selections for future list testing.
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Beasley customer profiling and segmentation of a list profile looks at up to 28 consumer and 16 business demographic overlays in order to find and define the common attributes of your audience. Your house file is matched against a comprehensive database to create a customized market penetration analysis. This helps you with data segmentation to better target your audience based on psychographic and demographic look-a-likes.
We will provide a detailed demographic report detailing what makes your customers different from everyone else around them. This includes scoring of prospect records to find the best candidates for increasing marketing ROI. Our data append services arm you with up-to-date information, so you can make better target marketing decisions for your campaigns.