The senior managers of Beasley Direct and Online Marketing have all worked together for a decade or more. That’s a lifetime in marketing years. It means we function as a cohesive unit to attack opportunities and problems and get solutions and successes fast. No matter what or how big the challenge, we have likely faced something like it, and delivered results for our clients.
Beasley core management includes big-brand strategists, think-out-of-the-box creative, and analysts who will wring every last shred of meaning out of your data. We work lean, supported by subject matter experts who are matched to each assignment. We’re all team players who are used to staying on message, on budget and on schedule.
LAURIE B. BEASLEY is co-founder and president of Beasley Direct Marketing, Inc, a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for nearly a hundred companies. Ms. Beasley serves as President of the Direct Marketing Association of Northern California www.DMAnc.org. She manages the eMarketing Roundtable for the BMA Northern California www.NorCalBMA.org. She is also an instructor of online marketing at UC Berkeley Extension and teaches for the Online Marketing Institute www.onlinemarketinginstitute.org. Laurie frequently speaks on online marketing and demand generation topics for marketing organizations, including the DMA, BMA, AMA, Tech Council, and for the Online Marketing Summit.
David Beasley, Co-Founder and Vice President Online Marketing
Dave started his career as a scientist, working for Raychem and Lockheed. He transitioned to working as a strategic problem solver and OEM channel manager for the disk drive industry, working in various capacities for Seagate, Toshiba, Quantum and Samsung. One of his responsibilities at Seagate was to create a worldwide OEM customer support system that was accessible from the company’s intranet. His interest in this project led him to expand his skills in the internet, which eventually led him to work on other large-scale internet projects, such as the creation and launch of the Roxio.com e-commerce website, creation and maintenance of the Direct Marketing Association website and other internet-based projects for PeopleSoft, etc. These projects gave him the background to expand Beasley Direct into the world of CRM and database marketing. He now heads Beasley Direct’s email marketing, CRM, and web services. Dave is an expert consultant in SalesForce.com and several other CRM tools. He is considered to be one of the West Coast’s foremost experts in email deliverability and design. He is a frequent speaker for DMA and BMA chapters, and at email user conferences. He is also an instructor of Advanced Email Marketing at UC Berkeley Extension.
Otis Maxwell loves words, and comes at direct response creative from a copywriter’s perspective. He has spearheaded many winning efforts for a diverse cross-section of America’s leading companies and non-profits including American Red Cross, Intuit, Metropolitan Life, CitiFinancial, Smith Barney, Isuzu, Phillips Publishing and The Salvation Army. He has won Gold, Silver and Bronze Echo awards, a Gold Caples, and Catalog of the Year finalist recognition for his catalog work.
Otis has written groundbreaking campaigns for such retailers as Harry & David, Neiman-Marcus, Liberty Orchards and Highlander and was instrumental in setting up automated customer correspondence systems at Bear Creek and Neiman-Marcus. He has written successful email/microsite campaigns for high tech marketers such as Anritsu, Webex, Macrovision and Mark Monitor and has spearheaded site redesigns for Niman Ranch (natural meat products), Frog Hollow Farms (organic produce) and New Pig Corporation (industrial absorbents) among others. He teaches the DMA’s intensive two-day copywriting course at UCLA, San Jose and Seattle.
Carol Worthington-Levy serves as a creative director for Beasley Direct. She is an 8-time DMA Echo Award winner with specialization in direct mail, catalog, email, eCommerce, and website design. Carol infuses strategic marketing intelligence to produce powerful results. She provides copywriting, design, creative training, and creative consulting for B2B and consumer clients, including automotive, travel, toys, food and wine, health and entertainment. Carol has served clients such as AAA Auto Clubs, 5.11 Tactical, Adventures Cross Country Teen Travel, Wine of the Month Club, Jacuzzi, French Toast School Uniforms, Hewlett-Packard Printer Division, Niman Ranch premium meats, Comcast, American Isuzu, Intuit, BMW, Nutrition Express, Cooks Direct, Online Trading Academy, Eastwood and more. She has taught Creative Strategy for UCLA, Golden Gate University and San Jose State University, as well as being a speaker at many marketing conferences. Carol also regularly writes articles for Inside Direct Mail, AAROI and Multichannel Merchant.
20 years as copywriter and creative director in U.S. and Europe. A specialist in direct response, permission marketing, Web and CRM, Mark’s portfolio is strong in print advertising, direct mail, email, banner advertising and radio. Career highlights include: creating worldwide demand for IBM business solutions; establishing British Telecom as Britain’s premier mobile telecom solution provider; launching IBM PS/2; moving millions of cards for Visa, Barclays Bank and BofA; turning Tesco into a Web success; making people race to Alfa Romeo, Volvo, and Land Rover dealers; generating millions in revenue for Christies, Franklin Mint, Intuit and Verizon Wireless, and more.
Carlos Perez has 28 year’s experience as an advertising art and creative director, with more than a decade concentrating on direct marketing and branding. Carlos Perez enjoys working on both general and direct creative projects, and he frequently acts as a consultant on the marketing strategy development team. His clients have ranged from automotive and financial to hi-tech, including American Isuzu Motors, Bank of America, CitiFinancial, Diners Club, eHealthInsurance.com, Intuit, Microsoft, Network Associates, Pacific Bell, Southern California Edison, 3Com, United Airlines, and CBS Television. Carlos has worked for major general and direct response advertising agencies including Grey Advertising, Brierley & Partners, Bates Worldwide Advertising and J. Walter Thompson Recruitment Advertising.
Colleen started her career as a Software Engineer at Hewlett Packard designing and implementing interfaces for various database and networking products. As she transitioned from designing programmatic interfaces to graphical user interfaces she discovered her passion for computer-human interaction. She has used this passion for user-centered design to make the user’s interaction experience as simple and intuitive as possible. She has transitioned these skills into supporting Beasley Direct clients on web and email HTML projects as well as providing data analytics where the numbers need to be interpreted into meaningful reports.
John Thyfault, Vice President, Search Engine and Social Media Marketing
John Thyfault has more than 20 years of marketing, sales, product development experience with specialized search engine and social media marketing expertise. He brings a proven track record of successful campaigns and program conceptualization and implementation. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our clients’ marketing investment addressing business-to-consumer and business-to-business markets.Prior to joining Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorship campaigns for Fortune 100 companies in the healthcare (Tylenol®), financial services (American Century Investments), technology (Intel & IBM) and consumer products areas (Revlon and Viactive®). John was responsible for strategic and tactical goal setting, project management, new product creation and web site production.John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular For Dummies® book series. Prior, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin’s Press in New York City.John is active in industry marketing associations, including the Direct Marketing Association, the Business Marketing Association, has served on the Board of Directors for the Silicon Valley American Marketing Association, and is currently a member of the Board of Directors for the Direct Marketing Association of Northern California.A nationally recognized speaker on marketing and search engine marketing fundamentals, John is a guest lecturer and leads workshops nationally for industry groups including the Direct Marketing Association and Online Institute. In addition, John trains and mentors executives across a breadth of industries and government agencies in the San Francisco/Silicon Valley area. John is an adjunct professor at University of California, Santa Cruz, Silicon Valley Extension, for more than 10 years.
Jan Carroza, VP Business Development and Account Management
Jan Carroza helps our clients make the right decisions on which marketing channels to invest in and how to optimize those channels. Her multi-sided career spans agency, advertiser, audience research, media, mobile and privacy software experience. While her background in multichannel campaign management began in traditional advertising, performance-based marketing inspires her to achieve the maximum ROI for clients. As a trainer of customers, students and staff in direct response, media planning, mobile and privacy SaaS solutions, Jan realizes the importance to educate prospects to earn trust.
Previous clients include: M&M Mars, Volvo, Time-Life, Soloflex, Blue Cross, Braun, Sears, Peninsula Hotels, Kemper Financial Services and American Express. She has spoken to groups at retail, privacy and media conventions and taught Media Planning at Pepperdine University’s Malibu campus. She earned her B.A. at SIU/Edwardsville.
Andy Hoover, Manager, Search Engine and Social Media Marketing
Andrew Hoover has been a consultant in Internet Search Marketing, Web Site Optimization, and pay-per-click/CPM/Display for over 15 years. He has extensive experience with Google, Yahoo, Bing, Ask, AOL and was a beta tester for Amazon’s search engine. Andrew started a Network Consulting corporation in 1999 (GLT, Inc.), and a search marketing company in 2003, Lead Adrenaline: he has worked with financial services, real estate, retail, entertainment, medical and high-technology companies. His educational background includes degrees from both the University of California, Berkeley, and California State University, East Bay.
Tom Judge is a strategic consulting partner with Beasley Direct Marketing. He is the VP of Strategy and Business Development at Direct Marketing Partners. A California based best practices consulting, direct marketing and tele-services firm. He is also a part time Marketing Instructor, teaching “Business-to-Business Sales Lead Management”. He has been active in the research of marketing methodologies, which improve a firm’s marketing-through-sales optimization rates.Tom Judge serves on the board of the Northern California Direct Marketing Association and has spoken at the Direct Marketing Association, Business Marketing Association, American Marketing Association and the American Teleservices Association. He and his family reside in the San Francisco Bay area. He has received his under graduate degree from Southern Illinois University, and has performed graduate work at Webster University in St. Louis, Mo.
Elizabeth A. Beasley, Social Media Marketing Manager
Elizabeth manages client onboarding and accounts, social media, corporate presentations and website and database maintenance. She also serves as an account manager for the Direct Marketing Association of Northern California www.DMAnc.org, managing event logistics, registration and promotion. She holds a B.A. in Communications from National University.
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