Custom Google Analytics Reports Design
Google Analytics is user-friendly and understandable right out of the box, so why do you need custom Google Analytics reports design? Because Google attempts to be all things to all people, and offers a set of built-in reports that satisfy a lowest common denominator. You can customize these reports to a considerable extent, but you may still miss incredible opportunities, which are hiding in plain sight in the data your reports aren’t seeing.
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For one client, we created analytics segments based on traffic from their top 150 customers. For another, we set up a customized sales funnel that increased conversion 15-20% by identifying where people were abandoning their shopping carts. A third client we analyzed what people were looking for, and then created custom content areas to meet their needs. In each case, the Beasley client achieved more traffic or more revenue through a customized analysis.
In addition to designing custom Google Analytics reports, we can build customized user segments and custom analytics dashboards — and then work with your team to understand and use them on a daily basis. We can also perform a one-time setup for organizations that are not currently using Google Analytics or not using it effectively. The process begins with a definition of the information desired and the metrics that will be used against the data. It concludes with a much more efficient view of your business which can give you better leads or higher quality customers—a result that is well worth the investment in special report design.