Responsive design refers not to the success of your website in attracting new leads and customers (of course you want that as well), but to a coding convention using CSS (Cascading Style Sheets). The elements of the page are built following the principles of Mobile First web development, starting with a narrow viewport experience. The design is then scaled up and converted for viewing on larger screens. Two modules which are side by side on a desktop screen might shrink on a tablet, and then be stacked on a mobile device. This allows you to control the user experience so that it is easy to get at your content and offers are presented where they need to be instead of pushed to the bottom.
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We recommend responsive website development for all new websites and encourage our clients to apply responsive design retroactively, usually starting with your landing pages. In addition to the technical coding skills required, Beasley’s responsive website development team brings a business perspective in which the most important elements will always get the highest priority.
A responsive design tune up is also an opportunity to review the overall interface for your site. Are buttons the right size for a mobile audience? Are individual links easy to press, or are they too close together? Is it easy to find the most useful or important information, or do your pages need reorganization? Does your content reflect the demographics of your audience? Baby boomers might prefer larger type, while millennials like shorter doses of information.
Above all, we can keep you from looking archaic and out of touch by serving up miniature pages with tiny type on a mobile device. That’s reason enough to engage Beasley as your mobile website builder for mobile/responsive design.