Local Search Marketing Services
A leading analyst estimated that 30% of all searches will have “local intent” in 2015. That refers to the use of a location name in a search phrase to find a nearby or local business. Such as, “San Francisco dry cleaners”. If you haven’t optimized for these results through local SEO, you’ll lose business to competitors who have. And you don’t need to be a retailer or service business with a local physical address to benefit. Professionals looking for local clientele within a service area (“Palo Alto attorney”) or companies that do business in multiple locations also need local search optimization.
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Local SEO wants visibility in a geographically specific area. In contrast, a national SEO campaign aims to attract as many visitors as possible. Local SEO marketing determines how you exist in your community. That’s in terms of relationships with organizations, or reviews on sites like Google and Yelp. In this way our experts can attract visitors who will interact with you in the way that’s most productive for you and for them. As part of our local SEO marketing services, we can also help you track back store visits or leads to local search. This allows marketing efforts to become measurable.
A local search optimization engagement with Beasley focuses on both obvious site improvements—like making sure your NAP (name-address-phone) information is prominent on your site—and some small, behind-the-scenes tweaks that can make a big difference. It typically includes local search marketing through targeted outreach to relevant local directories and online outlets. This outreach will increase your visibility within your local community and drive both direct-from-the-site traffic and search-engine-generated traffic.