Author: Andy Hoover

Why You Shouldn’t Just Rely on Google Ads Smart Mode: A Deep Dive

By Andy Hoover Google introduced "Smart Mode" to help even the most inexperienced advertisers get their campaigns up and running with minimal effort. While the platform's machine learning algorithms are robust, Smart Mode isn't a one-size-fits-all solution. We recently analyzed...

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Mastering Google Ads Audiences and Dynamic Ads for Branding Campaigns

In the dynamic world of online advertising, Google Ads continues to reign as one of the most powerful tools for businesses to connect with their target audience. Among the various strategies available, leveraging well-targeted audiences for branding campaigns has...

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10 Keys to Google Ads Grants Success for Non-Profits

Google Ads Grants can provide non-profit organizations with an excellent opportunity to reach more people online and promote their causes. However, to make the most of this advertising grant, non-profits must develop effective strategies and tactics to increase their...

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Beasley Direct and Online Marketing, Inc., Places 17th in Silicon Valley Business Journal 2022 List of Largest Advertising, Marketing and PR Agencies

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is announcing that it placed 17th in the Silicon Valley Business Journal 2022 list of Largest Advertising, Marketing and PR Agencies. The list is updated...

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Case Study: How We Successfully Created a Series of Doctor Testimonial Videos for Bindex

Beasley Direct and Online Marketing, Inc., a full-service digital marketing agency based in the San Francisco Bay Area was tasked to implement a digital marketing campaign for Bindex, a Finland-based healthcare diagnostics company that produces a medical device for...

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The Future of AI in Google Marketing

Google is Making Major Changes To Tools and Features What is Google up to? Looking at the various Google tools and features, here is what I see is happening at Google. Google has been developing Google Data Studio (GDS) for several...

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Writing Image Alt Text for SEO: Best Practices for 2021

Why write image alt text? Image alt text (or alternative text) are short descriptions (about 125 characters maximum) of images on a web page. You’ll notice them when an image is slow or doesn’t load, they’re the red text describing...

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Blog SEO Optimization Best Practices: Guidelines for 2021

What is Blog SEO? Blogs used to be a major SEO ranking factor, but are primarily now used for informational purposes, like answering searcher’s questions on topics. Publishing blogs covering issues & topics within your market are still very worthwhile...

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Linkable Assets List for 2021 Link Building

Backlinks are considered the second most important Search Engine Optimization (SEO) factor to gain high organic search rank. Link building is also the hardest part of SEO. Having a great list of potential linkable assets/content to offer potential high-value...

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How to Convert Thousands of Keywords to All Match Types in Less Than a Minute

Why Convert Your Keywords from Broad Match to Modified Broad, Phrase and Exact Match? Use of only broad match keywords means your campaigns aren’t optimally targeted. Broad match keywords are very general. Many words have multiple meanings. For example...

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