Category: Email Marketing
Nov
17
2021
According to the Labor Department’s Job Opening and Labor Turnover Survey the number of people leaving their jobs in September 2021 hit an all-time high of 3%. That was a record-breaking month, piggybacking on previous record months. "The Great...
Oct
18
2021
Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Cornes Technologies USA and it’s subsidiary Microwave Factory to provide digital marketing services for the launch of their RTS series of Radar...
Sep
21
2021
It’s time wow to your prospects with what you can do for them (by what you’ve done for others)
As a small business owner, I receive ten to twenty prospect emails a day from salespeople trying to schedule a meeting....
May
06
2021
The Sad Reality of Email List Churn
It is estimated that 30% of email lists turnover (become inactive) per year. Simply divide 30% by 12 months, and you will realize that upwards of 3% of your list could be deprecating...
Aug
18
2020
Lots of articles have been written about the steps to plan a migration to a new Email Sending Platform (ESP) or other Marketing Tool, so this article is not about that. It is about negotiation.
Crises like our current...
Nov
26
2019
Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is announcing that it placed 14th in the Silicon Valley Business Journal list of Largest Advertising, Marketing and PR Agencies. The list is updated...
Oct
23
2019
Why get a marketing automation audit?
A marketing automation audit is an objective third-party evaluation of your Marketo and/or Pardot (Salesforce Marketing Cloud) instance. The purpose is to know how well they are working with your salesforce automation software to...
Aug
22
2019
Laurie Beasley an Opening Speaker at B2B Marketing Expo
Laurie Beasley, president of Beasley Direct and Online Marketing, Inc., will be an opening speaker at B2B Expo in Los Angeles, October 2, 2019. The topic will be “Meeting Maker Marketing...
Jul
16
2019
Email nurture may be coming “full circle”
I remember the first time as a young marketing manager at a software company in the 1980’s we were given an email account to communicate with our co-workers. It was text only, kludgey,...
May
14
2019
Podcast: Improve Your Email Copy and Response Rates.
Listen to the Podcast now:
Most email programs are failing, dismal, weak and ineffective says Laurie Beasley. Failure is usually the result of poor copy writing (subject line and body) that...