Category: Email Marketing

Negotiating Your Way to a Less Expensive Email Sending Platform (or other Martech tool) — Thanks to COVID 19

Lots of articles have been written about the steps to plan a migration to a new Email Sending Platform (ESP) or other Marketing Tool, so this article is not about that. It is about negotiation. Crises like our current...

Continue reading →

Beasley Direct and Online Marketing, Inc., Places 14th in Silicon Valley Business Journal List of Largest Advertising, Marketing and PR Agencies

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is announcing that it placed 14th in the Silicon Valley Business Journal list of Largest Advertising, Marketing and PR Agencies. The list is updated...

Continue reading →

Five Good Reasons to Get an Objective Third Party Audit of Your Marketing Automation System

Why get a marketing automation audit? A marketing automation audit is an objective third-party evaluation of your Marketo and/or Pardot (Salesforce Marketing Cloud) instance. The purpose is to know how well they are working with your salesforce automation software to...

Continue reading →

Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., Will be an Opening Speaker at B2B Marketing Expo in Los Angeles, October 2, 2019

Laurie Beasley an Opening Speaker at B2B Marketing Expo Laurie Beasley, president of Beasley Direct and Online Marketing, Inc., will be an opening speaker at B2B Expo in Los Angeles, October 2, 2019.  The topic will be “Meeting Maker Marketing...

Continue reading →

How Using Good Old Fashioned Plain Text Emails May Become the “New” Email Nurture Tactic

Email nurture may be coming “full circle” I remember the first time as a young marketing manager at a software company in the 1980’s we were given an email account to communicate with our co-workers. It was text only, kludgey,...

Continue reading →

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates SLMA Podcast With Laurie Beasley

Podcast: Improve Your Email Copy and Response Rates. Listen to the Podcast now: Most email programs are failing, dismal, weak and ineffective says Laurie Beasley. Failure is usually the result of poor copy writing (subject line and body) that...

Continue reading →

4 Types of Numbers that Make Content Titles and Email Subject Lines More Enticing

Email Subject Lines and Content Titles. I’ve often noticed in email marketing that adding a number to an email subject line significantly increases open and click through rates. The same principle applies to content titles, and even more so lately...

Continue reading →

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

Improving Email Copy and Response Rates by Incorporating the Six Universal Buying Motives. I’ve been teaching email marketing to professionals for more than 15 years and have been an email marketer for over 20 years.   We’ve seen email marketing...

Continue reading →

Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online Workshop on “Improving Email Marketing Response Rates”

Improve Your Email Marketing Response Rates in One Two-Hour Workshop. Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online email marketing workshop for the Direct Marketing Association of Northern California. Improving Email Marketing...

Continue reading →

Five Big Things We Learned Through Extensive Testing on a B2B Client’s Email Newsletter Template

1. Assumptions and opinions don’t increase opens and clicks—but testing them does. One thing we’ve learned in over 20 years as an email marketing agency, managing email campaigns and regular e-newsletter sends for clients, is that assumptions and opinions...

Continue reading →