Category: Email Marketing

How we Re-Designed a Marketo Email Template for HEAT Software — for a Better Mobile Experience and Presentation of the Brand

The Existing Marketo Email Template Didn’t Meet their Needs. HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer.  And, it didn’t...

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How to Create Successful Meeting Maker Campaigns — Podcast

Creating Successful Meeting Maker Campaigns. Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...

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Why we are Predicting a Major Shake-up in Email Sending and Marketing Automation Platforms for 2018

As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...

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Why You Shouldn’t Accept Bad Email Addresses from Your B2B Data Provider ANY MORE

Lists with a High Percentage of Bad Email Addresses are Unacceptable. I’ve Come to a New Revelation. We Should Not Accept Bad Email Addresses from List Providers ANY MORE. I’ve been researching and providing B2B and B2C lists to our...

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How We Created a New Mobile Aware and Mobile Responsive Email Template for a Product Management Software Company

Redesigning the Template for a Cleaner, Mobile Aware and Mobile Responsive Email Design. A company which makes Product Management software asked us to help them re-design their email template. Their old template felt to them like it wasn’t organized...

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Live Online Email Marketing Classes to be Taught by Laurie and David Beasley, Owners of Beasley Direct and Online Marketing, Inc., for the Direct Marketing Association of Northern California.

Live Online Email Marketing Classes. Laurie Beasley and David Beasley, Owners of Beasley Direct and Online Marketing, Inc., will be teaching two live online Email Marketing Classes for the Direct Marketing Association of Northern California (DMAnc.org). The courses will...

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How We Helped Anritsu Exceed Lead Goals 167% With a Meeting Maker Campaign

Anritsu VectorStar® Multi-Channel Meeting Maker Campaign. This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...

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How We Beat Goals by 1,000% and Won an Award for Anritsu with a Meeting Maker Campaign

An Award-Winning Appointment Setting Campaign for Anritsu Anritsu is a leader in electronic instruments used by the wireless industry. The instruments are used to test and troubleshoot cellular tower transmission lines and base station transmitters. However, BTS Master Base Station...

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How We Made Sales Appointments for a High Tech Company: Using a High-Impact, Multi-Touch Marketing and Tele-Prospecting Campaign

Defining the ProblemIT decision makers are a wily bunch. They tend to ignore most marketing efforts. They’re usually engineers and thus highly skeptical of advertising claims. And they’re so busy that even if you do connect, it’s difficult to...

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Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Teach Live Online Advanced B2B Demand Generation Course for the DMA.

September 2, 2016 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...

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