Landing Page Development
Every time a prospect reaches your landing page, you must answer three questions immediately:
- Where am I? Your landing page must meet the expectation set in the email, search ad or other referring source. Confuse your prospects or provide irrelevant information and you’ll lose them.
- Why am I here? Repeat your offer and expand on its benefits, then tell them exactly how to take advantage of it, right now.
- What do I do next? Calls to action must be obvious and easy to find. Make it easy for respondents to get the information or offer they were promised, and reinforce with terms like “for immediate access” to convey instant gratification.
As a landing page designer you should do all the above in as few words as possible and with fast-loading, compelling graphics in a device-friendly layout. Landing pages are not the place for an extended conversation; as the name implies, they are where your newly minted leads touch down before moving on to a deeper relationship and future communications from you.
As a professional web design company Beasley’s landing page development team designs one or more landing pages for virtually every campaign we work on, giving us a broad range of experience across many B2B and B2C products and services. Our landing page designers can also optimize existing landing pages. Your landing pages are the gateway to your customer experience; let Beasley be your web design company and help make the most of them.
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