Mobile PPC Advertising
According to a recent Google/Nielsen study, most mobile research starts with a search engine vs. a branded website. Approximately 69% of consumers expect a business to be within 5 miles of their current location, and over half go on to make a purchase within an hour of using their smartphone for research. This means your mobile PPC campaign requires a very different strategy than desktop PPC.
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In mobile marketing, we’ve found that the two most useful features on mobile ads are click-to-call and map-to-location. Both features used in mobile PPC advertising attract the mobile user who’s actively trying to find a business like yours. But they’re much less valuable on the desktop. Time of day may also figure into your mobile PPC bidding strategy. If you’re selling drive-through coffee, you might pay extra for that keyword during the morning rush hour.
Beasley has been doing mobile marketing advertising since 2004, increasing our own capabilities as mobile platforms have increased in reach and sophistication over the years. The key to cost-effective mobile PPC today is understanding how information is used on the device, and bidding in such a way that your mobile PPC advertising ads appear only when and where they might be relevant. Ask us how we can do responsive cost-effective mobile PPC campaigns for you, either mobile-exclusive or as part of a larger campaign.