Landing Page Audit and Optimization
Through changes in landing page design and execution, we’ve seen conversion rates increase by 200% or more. That’s a good reason to ask Beasley to conduct a landing page audit on your existing landing pages and make recommendations for improvement.
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We start a landing page audit by simulating the user experience to discover disconnects within the page that make prospective business fall through the cracks. Does the landing page load in under 4 seconds (that’s Google’s minimum recommendation)? Is your key selling proposition presented above the fold, or on the first viewport on mobile devices? (According to MarketingSherpa, fewer than 50% of respondents scroll to the bottom of the page.) Is the data capture form short? (We recommend 3-5 fields maximum.) Are submit buttons easy to find, with action oriented captions?
We can also help you set up multivariate testing to optimize your landing pages even further. Often a minor landing page optimization change in a headline, offer copy or even the order in which you ask for information can make a noticeable difference in conversion. We particularly recommend pre-populating landing page fields when possible, a step that can dramatically improve results.
At your request, Beasley can perform an independent landing page audit of one or more landing pages and provide a detailed report with specific suggestions and examples of best practices. And remember that we’ll apply those same best practices automatically, if you choose to have us create a complete campaign for you.