Mobile Search Engine Optimization (Mobile SEO)
The search landscape recently underwent two seismic shifts. First, Google announced that sites which were not mobile friendly would be penalized on mobile device based searches. Second, the total number of mobile searches exceeded desktop searches for the first time. The takeaway: today, mobile search engine optimization is an essential part of your overall SEO effort.
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As a mobile SEO company, Beasley works to build a responsive design within your existing content system. By responsive we mean that as the size of the screen changes, content shifts as necessary to remain accessible and legible. We also make sure that graphics, interactivity features such as forms and buttons, and menus are mobile friendly and that downloadable content is not overly large.
One Beasley mobile SEO services client, Artistic Stone, experienced a 30% increase in conversions after a mobile-friendly site was implemented. The conversion applied to in-store as well as online sales, indicating many shoppers did their research on their mobile devices on their way to the store. Another mobile SEO client, a franchise service operation with many local offices, realized that many of the vendor problems that bring it new business occurred when the prospective client was out of the office. Because the prospect could look up “janitorial service” on a mobile device and then click-to-call, business went up dramatically.
Mobile SEO matters—today more than ever.