Category: Online Marketing

New Book Review: Rockin’ ROI: How to Bootstrap eCommerce with Performance-Based Marketing

A good friend of Beasley Direct and Online Marketing and darn good marketing consultant, Jan Carroza, has published a new book available on Amazon, titled Rockin’ ROI: How to Bootstrap eCommerce with Performance-Based Marketing. This book is the...

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Kathy Kelly Joins Beasley Direct & Online Marketing, Inc., as Director of Business Development and Account Management

About Kathy Kelly, Director of Business Development and Account Management. Kathy Kelly has joined Beasley Direct and Online Marketing, Inc., as Director of Business Development and Account Management. Kathy Kelly educates our clients on the right decisions and marketing channels...

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Beasley Direct and Online Marketing, Inc., is Selected to Provide Digital Marketing Services to Got It, Inc.

Providing Digital Marketing Services for Got It, Inc. Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Got It, Inc., to provide digital marketing services. The initial work will involve managing paid...

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Broad Match Modifiers: How We Greatly Improved the Click-Through and Conversion Rates for a Community Bank Using Broad Match Modifiers in Google Ads

Broad Match Modifier: A Broad Match Modifier is a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. We’ll illustrate in a case study for a community...

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Building an Online Only Brand Using Display and Search Advertising

A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time. Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...

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Journeyworks Publishing Hired Us as Their Online and Direct Mail Marketing Consulting Agency

Beasley Direct and Online Marketing, Inc., a full service online and direct mail marketing consulting agency, has been hired by Journeyworks Publishing -- who produces health education publications for public health agencies—to provide online and direct marketing consulting to...

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SEO Checklist for a New Website Launch – How We Increased Qualified Organic Traffic 22%

Why is an SEO Checklist Needed for a New Website Launch? The reason, an SEO Checklist is a powerful tool. It helps you meet new website launch ROI goals, avoid losing organic search rank position and beat the competition....

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Optimizing the Landing Page Confirmation / Thank You Pages.

Confirmation Page and Thank You Page Optimization. Success! Your prospect has completed the registration form and hit “I want it”, and checked out of the shopping cart or taken some other desired action. But your job’s not quite done....

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How to Conduct Landing Page Testing and Analysis for Performance.

Why is Landing Page Testing and Analysis for Performance Needed? Electronic media is easy to track. However, it’s unforgiveable not to know how your marketing efforts are performing and how hard your dollars are working. This is especially true...

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Fintech Payments Technology Provider, Alacriti, appoints Beasley Direct and Online Marketing as their Search Engine Marketing Agency

Fintech Payments Technology Provider, Alacriti, Hires Beasley Direct as their Search Engine Marketing Agency. Beasley Direct and Online Marketing, Inc. a full service direct and online marketing agency, has been appointed as the search engine marketing agency for Alacriti,...

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