Author: John Thyfault
Integrating Your Marketing Automation Platform and CRM with Google Ads is a Common, but Complex Issue When you search Google on the phrase “Integrating your CRM with Google Ads,” about 2.8 million results are offered. Obviously, this is a common...
Broad Match Modifier: A Broad Match Modifier is a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. We’ll illustrate in a case study for a community...
A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time. Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...
How to do Keyword Research If you have ever thought of driving more traffic to your website from organic search, you are sure to have heard about how important it is to select the right keywords. There are many...
Time Based Geo Targeting Improves AdWords Performance in a Competitive National Market. In a time when the competition for visitors driven to your site from Google AdWords is increasing, using all the tools that are available to spend your...
Call Conversion Tracking and Connecting Offline Telephone Leads to PPC Leads Traffic Pay-Per-Click (PPC) advertising through Google and Bing is one of the strongest direct response mediums available today. Often though, a higher touch and more personal approach via a...
What the Data says about Expanded Text Ads for Google AdWords On May 24, 2016 Google announced that the AdWords interface would start accepting a new, expanded format text ad as of July. This was a profound change to the...
Twitter Advertising - Best Practices, Promoted Accounts, Promoted Trends and Promoted Tweets Why it pays to get in on the conversation Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active...
Facebook Advertising Best Practices & Why it Pays to Advertise on Social Media’s Biggest Platform. Before focusing on Facebook advertising best practices: Justify your budget with the reasons it pays to advertise on social media’s biggest platform. Facebook is more than...
Why is social media advertising different? What are the best practices? The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...