Beasley Direct & Online Marketing Agency Blog

The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.
 
 

Facebook Advertising Best Practices, and How to Create Ads Using Ad Creator and Power Editor

Why it pays to advertise on social media’s biggest platform. Before focusing on best practices: Justify your budget with the reasons it pays to advertise on social media’s biggest platform. Facebook is more than the world’s biggest social network. Its targeting...

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Social Media Advertising: Driving Response from Facebook, LinkedIn and Twitter

Why is social media advertising different? What are the best practices? The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...

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8 affordable ways you can create better envelopes for DM in a hurry.

Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets you so far. To improve your package opening and...

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Nailing the classic #10 direct mail check package

What makes the direct mail check package work? In the world of direct mail, there are just some package formats that are perpetually test-worthy. The classic #10 direct mail check package is one of them. If you aren’t considering the check...

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How to Avoid a WordPress Site Crash (and Be Ready When One Happens), by Carlos Perez

WordPress Rocks. Let me say that right off the top of this article. The fact that ¾ of the CMS-driven sites on Earth run WordPress backs that up. But like any great product, sometimes things can and do go...

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Topline Insights on Search Marketing Statistics from the Direct Marketing Association’s “Statistical Fact Book 2016”

The DMA Statistical Fact Book 2016 was recently released by the DMA (Direct Marketing Association).  The DMA asked Laurie Beasley, President and Founder, Beasley Direct and Online Marketing, and John Thyfault, VP Search and Social Media, to write the...

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Beasley Direct and Online Marketing, Inc. Appointed as Content Marketing Agency for Freed Associates

MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed by Freed Associates as their content marketing agency of record.  The initial work will focus on coordinating content for case studies and blog...

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Creating Brand Guidelines? Don’t Shortchange Yourself When It Comes to Color. by Carlos Perez

Tip for more complete Brand Guidelines: Remember all your media For marketers and their designers, well-done Brand Guidelines are a godsend. They help establish the ground rules that protect investment in the Brand. In today’s world, many companies communicate using...

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Beasley Direct and Online Marketing, Inc. Appointed as a PR Agency for Focus Product Design, Inc.

MORGAN HILL, CA Beasley Direct and Online Marketing, Inc., a leading Silicon Valley PR Agency and digital communications agency, has been chosen by Focus Product Design, Inc, a custom product design and manufacturing firm in Menlo Park, California, to...

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Beasley Direct and Online Marketing, Inc. Becomes Search Marketing Agency for The Center for Elders’ Independence.

MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as the search marketing agency of the Center for Elders’ Independence (CEI) (www.cei.eldersorg) of Oakland, CA.  The initial work will be search engine...

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