Beasley Direct & Online Marketing Agency Blog

The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.
 
 

How We Helped an Industrial Glove Manufacturer to Schedule New Sales Appointments that Resulted in $2.5 Million in Incremental Sales

Scheduling New Appointments for Sales from Increased Qualified Sales Leads. The ABC Glove Corporation (not the real name) is a leader in the field of industrial gloves. The average value of a new customer account to ABC is high...

Continue reading →

How We Helped Anritsu Exceed Lead Goals 167% With a Meeting Maker Campaign

Anritsu VectorStar® Multi-Channel Meeting Maker Campaign. This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...

Continue reading →

Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Speak at the Direct Marketing Association of Northern California Event May 17, 2017 on Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales

May 2, 2017 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the...

Continue reading →

How We Beat Goals by 1,000% and Won an Award for Anritsu with a Meeting Maker Campaign

An Award-Winning Appointment Setting Campaign for Anritsu Anritsu is a leader in electronic instruments used by the wireless industry. The instruments are used to test and troubleshoot cellular tower transmission lines and base station transmitters. However, BTS Master Base Station...

Continue reading →

How We Made Sales Appointments for a High Tech Company: Using a High-Impact, Multi-Touch Marketing and Tele-Prospecting Campaign

Defining the ProblemIT decision makers are a wily bunch. They tend to ignore most marketing efforts. They’re usually engineers and thus highly skeptical of advertising claims. And they’re so busy that even if you do connect, it’s difficult to...

Continue reading →

Generating Qualified Sales Leads Using Dimensional Direct Mail

Anytime you have a high-ticket product and a hard-to-reach prospect, high-impact, dimensional direct mail could be the door opener you need. Let’s take a look at three examples created for Anritsu, a manufacturer of testing equipment used in the...

Continue reading →

Expanded Text Ads for Google AdWords: Are Bigger Ads Necessarily Better?

By John Thyfault, Vice President of Search Engine and Social Media Marketing, Beasley Direct and Online Marketing.   What the Data says about Expanded Text Ads for Google AdWords On May 24, 2016 Google announced that the AdWords interface would start accepting...

Continue reading →

Beasley Direct and Online Marketing, Inc., Launches Direct Mail Marketing Program for RentReporters.com

October 26, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. has been selected by RentReporters.com to provide the strategy, lists and creative for a direct mail campaign targeted at renters in major metro areas. The campaign will offer...

Continue reading →

Beasley Direct and Online Marketing, Inc. Appointed as SEM Agency for Libratone US

October 20, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed by Libratone US as their online SEM agency in the San Jose area. The initial work will focus on managing pay-per-click...

Continue reading →

Beasley Direct and Online Marketing, Inc. Appointed as Search Engine Marketing Consulting Agency for Foxit Software.

October 11, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as a search engine marketing and optimization agency for Foxit Software. The initial work will focus on keyword and key phrase...

Continue reading →