Beasley Direct & Online Marketing Agency Blog
The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.May
22
2018
Independent Contractor Classifications have All Changed Due to a Ruling by the CA Supreme Court in April.
On April 30, 2018, the California Supreme Court unanimously rejected the common law test for independent contractors used in California for the...
Apr
22
2018
Discover New Sales Opportunities Using Customer Lifecycle Diagramming to Identify Customer Needs.
Customer lifecycle diagramming can help you narrow your sales conversion gap and extract more sales per customer visit, more referrals and more total sales. Examination of a...
Apr
08
2018
The Existing Marketo Email Template Didn’t Meet their Needs.
HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer. And, it didn’t...
Mar
20
2018
Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, has been appointed as a search engine marketing agency for Intland Software, an enterprise Application Lifecycle Management software platform company. The initial work will focus...
Mar
14
2018
We have a new landing page guide we just released, titled, “How to Optimize Your Landing Pages.”
A landing page is the gateway to your site—the first thing a visitor sees after they find you through a search or...
Mar
01
2018
A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time.
Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...
Feb
07
2018
Is Your Marketing Automation Platform Ready to Comply with Upcoming GDPR Requirements?
GDPR is a new, comprehensive data protection law in the EU that updates existing laws to strengthen the protection of personal data in light of rapid technological...
Jan
25
2018
Frank, Rimerman Consulting Appoints Beasley as their Demand Generation and Marketing Automation Consulting Agency.
Beasley Direct and Online Marketing, Inc., a Northern California-based full service direct and online marketing agency, has been appointed as a demand generation and marketing...
Jan
17
2018
Creating Successful Meeting Maker Campaigns.
Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...
Dec
30
2017
As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...