Beasley Direct & Online Marketing Agency Blog

The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.
 
 

Diagramming Your Customer Lifecycle to Turbo-charge Sales

Discover New Sales Opportunities Using Customer Lifecycle Diagramming to Identify Customer Needs. Customer lifecycle diagramming can help you narrow your sales conversion gap and extract more sales per customer visit, more referrals and more total sales. Examination of a...

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How we Re-Designed a Marketo Email Template for HEAT Software — for a Better Mobile Experience and Presentation of the Brand

The Existing Marketo Email Template Didn’t Meet their Needs. HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer.  And, it didn’t...

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Beasley Direct and Online Marketing, Inc., Appointed as a Search Engine Marketing Consulting Agency for Intland Software

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, has been appointed as a search engine marketing agency for Intland Software, an enterprise Application Lifecycle Management software platform company. The initial work will focus...

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New Guide, “How to Optimize Your Landing Pages” is Released by Beasley Direct and Online Marketing, Inc.

We have a new landing page guide we just released, titled, “How to Optimize Your Landing Pages.” A landing page is the gateway to your site—the first thing a visitor sees after they find you through a search or...

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Building an Online Only Brand Using Display and Search Advertising

A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time. Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...

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GDPR Compliance is Coming to Marketers in the US: Are You Ready?

Is Your Marketing Automation Platform Ready to Comply with Upcoming GDPR Requirements? GDPR is a new, comprehensive data protection law in the EU that updates existing laws to strengthen the protection of personal data in light of rapid technological...

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Beasley Direct and Online Marketing, Inc., is Appointed as Demand Generation and Marketing Automation Consulting Agency for Frank, Rimerman Consulting

Frank, Rimerman Consulting Appoints Beasley as their Demand Generation and Marketing Automation Consulting Agency. Beasley Direct and Online Marketing, Inc., a Northern California-based full service direct and online marketing agency, has been appointed as a demand generation and marketing...

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How to Create Successful Meeting Maker Campaigns — Podcast

Creating Successful Meeting Maker Campaigns. Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...

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Why we are Predicting a Major Shake-up in Email Sending and Marketing Automation Platforms for 2018

As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...

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Sales Lead Management Association: Laurie Beasley Voted “40 Most Influential People in Sales Lead Management” 2013, 2014, and 2017

We are proud to announce that Laurie Beasley, President of Beasley Direct and Online Marketing, has been named one of the 40 Most Inspiring Leaders in Sales Lead Management in 2017 by the Sales Lead Management Association (SLMA)....

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