Beasley, a leading provider of email copywriting services, has completed copywriting-only assignments for email clients in which response jumped dramatically, compared to incumbent agencies or in-house resources. We prefer working on all aspects of your email campaigns, of course, but these successes are worth noting because the copy is the only variable. How do we do it? Through a deep understanding of the unique requirements and challenges of email as a creative platform.
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The first requirement for effective email copywriting is brevity. Every word the email copywriter uses must count. If the reader spots flab or fluff, they’ll move away. Yet at the same time you must connect with your prospect and paint a powerful word picture of your offer and the benefits it can bring. This requires research into your audience and product or service and how the two intersect by the email copywriter
An email copywriter also needs to be skilled in the technical aspects of email: what statements, teasers or offers go in the subject line, the pre-header, the headline, body copy, sidebar and footers and how they all coordinate for a unified message that does not repeat itself unnecessarily. An email copywriter that can create transactions resulting in leads and sales is a specialist copywriter.
Even though it’s a technical medium, the words within your email will make your campaign succeed or fall flat. Beasley email copywriting services, on their own or as part of your coordinated campaign, can help you win more sales or leads.