Content Optimization for SEO / SEO Content Writing
Search engines are hungry for the same thing your customers and prospects want—valuable, relevant, unique and usable content. Remember that Google and its competitors make money through their ads. The more people who use their search, the more ads they can run and the more money they can make. Content is the engine that drives all search. After you’ve fixed any technical issues and identified what keywords to focus on, you need to make the content on your site as good as it can be, using SEO content writing skills.
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You also need to make sure that content is visible. Useful articles, loaded with crawler bait, may be hidden several levels down in your navigation. You may have powerful content with generic or “clever” headlines that are lacking keywords. Minor tweaks by an experienced SEO copywriter to this existing content can often make it more visible and get you search points.
Working on SEO content writing optimization with Beasley’s content writing services very often involves the creation of fresh content from the knowledge base within your organization—product marketers who know how things work, customer relations specialists who know what problems are the most annoying, salespeople who know what benefit statements cause prospects to pull out their checkbooks or purchase orders. Our SEO copywriters leverage this knowledge to create unique, original content that also creates “author authority”—Google’s term for content it can identify as original to your site, and thus more valuable than content linked or repurposed from another source.
For a professional SEO copywriter content optimization is an ongoing process because fresh or regularly updated content gains SEO attention. It’s well worth doing because you won’t just have better search results. At the end of the day, by using Beasley’s professional content writing services, you’ll have a much better website that attracts more potential customers.