Category: Lead Generation

Negotiating Your Way to a Less Expensive Email Sending Platform (or other Martech tool) — Thanks to COVID 19

Lots of articles have been written about the steps to plan a migration to a new Email Sending Platform (ESP) or other Marketing Tool, so this article is not about that. It is about negotiation. Crises like our current...

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Five Good Reasons to Get an Objective Third Party Audit of Your Marketing Automation System

Why get a marketing automation audit? A marketing automation audit is an objective third-party evaluation of your Marketo and/or Pardot (Salesforce Marketing Cloud) instance. The purpose is to know how well they are working with your salesforce automation software to...

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Laurie Beasley Named as 2019’s “Top 20 Women Leaders in Business, 20 Women to Watch”, by the Sales Lead Management Association

Top 20 Women Leaders in Business. We are proud to announce that Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., has been named one of 2019's top 20 Women Leaders in Business, 20 Women to Watch, by...

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Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in Two Live Online Demand Generation and Lead Conversion Workshops

Two Live Online Demand Generation and Lead Conversion Workshops. Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching two live online demand generation and lead conversion workshops for the Direct Marketing Association of Northern California. Demand...

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Join Laurie Beasley, Co-Founder and President, Beasley Direct and Online Marketing, Inc., in a Workshop on “New ‘Meeting Maker’ Tactics for Marketers to Get and Schedule Appointments for the Sales Team” at Women In Consulting’s® South Bay Satellite

Laurie Beasley Speaking on New "Meeting Maker" Tactics at Women in Consulting's® South Bay Satellite. Laurie Beasley, Co-Founder and President of Beasley Direct and Online Marketing, Inc., will be teaching a live "Meeting Maker" workshop at Women in Consulting's®...

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Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online Advanced Demand Generation and Lead Conversion Workshop

Advanced Demand Generation Training and Lead Conversion Training. Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online demand generation workshop for the Direct Marketing Association of Northern California. Enroll in the recorded online...

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Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online Demand Generation and Lead Conversion Fundamentals Workshop

Demand Generation and Lead Conversion Fundamentals Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching live online demand generation fundamentals workshop for the Direct Marketing Association of Northern California. Enroll in the recorded online workshop here. This course...

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Four “Meeting Maker” Case Studies Detail Techniques to Snag More Demos and Sales Appointments

Case Studies Detail Techniques to Snag More Demos and Sales Appointments. To realize the best ROI, companies with big-ticket products and services not only want to improve their sales conversions, but also need to shorten their lead-to-sales cycle. Our...

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5 Ways LinkedIn “Connections in the News” Prompts Fresh, Welcome Lead-Nurturing

Act on news about your contacts with timely touches. Encourage your product managers and sales personnel to brighten your lead-nurturing touch sequences with warm, personal notes that congratulate their LinkedIn connections on their accomplishments. Think what it means to...

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Diagramming Your Customer Lifecycle to Turbo-charge Sales

Discover New Sales Opportunities Using Customer Lifecycle Diagramming to Identify Customer Needs. Customer lifecycle diagramming can help you narrow your sales conversion gap and extract more sales per customer visit, more referrals and more total sales. Examination of a...

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