May
24
2017
A Meeting Maker Campaign for a Network Software Company.
The client is a large wide-area network (WAN) software optimization company, XYZ Software (not the real name). The sales process for this category of product is complex. It's not made...
May
24
2017
Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., to Speak at the Silicon Valley American Marketing Association (SVAMA) event, May 24, 2017, on Why it Takes 7-13 Touches to Generate a Qualified Sales Lead Today.
Demand generation for...
May
10
2017
Scheduling New Appointments for Sales from Increased Qualified Sales Leads.
The ABC Glove Corporation (not the real name) is a leader in the field of industrial gloves. The average value of a new customer account to ABC is high...
May
09
2017
Anritsu VectorStar® Multi-Channel Meeting Maker Campaign.
This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...
May
05
2017
May 2, 2017
MORGAN HILL, CA
News Facts:
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the...
Sep
02
2016
September 2, 2016
MORGAN HILL, CA
News Facts:
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...
Feb
12
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Client: A law firm specializing in family practice.
Issue: The client wanted to reduce cost per lead, which was more than $220.
Solution: Segmented marketplace to...
Dec
10
2014
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Many people view search engine optimization (SEO) as existing in a vacuum, unaffected by what happens via other channels. But tweaking SEO without gathering input from other...
Sep
23
2014
by Laurie B. Beasley, president, Beasley Direct Marketing
This is Part 4 of a Multi-Part Blog Series Derived from Our New Guide “How To Market Complex Products & Services”)
Here is a successful multi-channel B2B direct marketing campaign case study that...
Jul
29
2014
by Laurie B. Beasley, president, Beasley Direct Marketing
This is Part 1 of a Multi-Part Blog Series Derived from Our New Guide “How To Market Complex Products & Services”)
Selling complex products and services is difficult. Direct salespeople have a tough...