How We Executed a Meeting Maker Campaign for a Network Software Company

A Meeting Maker Campaign for a Network Software Company. The client is a large wide-area network (WAN) software optimization company, XYZ Software (not the real name). The sales process for this category of product is complex. It's not made...

Continue reading →

Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., to Speak at the Silicon Valley American Marketing Association Event, May 24, 2017, on Why it Takes 7-13 Touches to Generate a Qualified B2B Sales Lead Today

Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., to Speak at the Silicon Valley American Marketing Association (SVAMA) event, May 24, 2017, on Why it Takes 7-13 Touches to Generate a Qualified Sales Lead Today. Demand generation for...

Continue reading →

How We Helped an Industrial Glove Manufacturer to Schedule New Sales Appointments that Resulted in $2.5 Million in Incremental Sales

Scheduling New Appointments for Sales from Increased Qualified Sales Leads. The ABC Glove Corporation (not the real name) is a leader in the field of industrial gloves. The average value of a new customer account to ABC is high...

Continue reading →

How We Helped Anritsu Exceed Lead Goals 167% With a Meeting Maker Campaign

Anritsu VectorStar® Multi-Channel Meeting Maker Campaign. This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...

Continue reading →

Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Speak at the Direct Marketing Association of Northern California Event May 17, 2017 on Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales

May 2, 2017 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the...

Continue reading →

Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Teach Live Online Advanced B2B Demand Generation Course for the DMA.

September 2, 2016 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...

Continue reading →

Case Study: Lowering Cost Per Lead/Acquisition with Data Analysis

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

Continue reading →

Boost SEO Effectiveness through PPC Testing

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Many people view search engine optimization (SEO) as existing in a vacuum, unaffected by what happens via other channels. But tweaking SEO without gathering input from other...

Continue reading →

Case Study: B2B Direct Marketing Multichannel Campaign

by Laurie B. Beasley, president, Beasley Direct Marketing  This is Part 4 of a Multi-Part Blog Series Derived from Our New Guide “How To Market Complex Products & Services”) Here is a successful multi-channel B2B direct marketing campaign case study that...

Continue reading →

7 Steps to Answer Customer Objections in Your Lead Generation Campaigns (Part 1)

by Laurie B. Beasley, president, Beasley Direct Marketing This is Part 1 of a Multi-Part Blog Series Derived from Our New Guide “How To Market Complex Products & Services”)  Selling complex products and services is difficult. Direct salespeople have a tough...

Continue reading →