Website Creative and Usability Audit
Is your current website meeting your objectives for attracting new business and serving existing customers? Does it represent your brand appropriately? If not, what do you need to do to fix it? A Beasley Creative Audit / Web Usability Audit can answer these questions in a methodical, actionable way, based on best practices from award-winning creative practitioners.
We start a website audit with a discovery process including stakeholder interviews and a clean-slate review of the user experience. We want to understand what you’re trying to do with the site and what constraints may be holding you back from achieving it. Does your audience have needs you’re not currently addressing? Is your competition beating you up with a better designed or technically superior site? And, realistically, what are your priorities and available resources for improving your site and maintaining it in the future?
Once we’ve established a benchmark, we dig deeper with an examination of visitor traffic patterns vs intended pathways and heat maps of individual pages. We’ll also review placement and quality of graphics, legibility and communicability of typography and colors, and the quality and tone of copy for both desktop and mobile viewers. At each step of the website audit we’re looking from an independent perspective for potential disconnects between what you want to accomplish and what exists on your current site. Offer placement, interactive mechanisms and priority of information on each page are also considered as are technical issues such as broken links, navigation and duplicate content.
At the end of the website audit we’ll provide a detailed written report accompanied by a live presentation. We’ll analyze our findings and make recommendations for refreshing, removing or replacing content as required along with upgrading creative and technical issues. We’ll show examples that achieve what you’re trying to accomplish and advise how you can get there. From this point, you can retain Beasley for further creative work if you like, but you’ll also have plenty of information to proceed on your own.
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