Print Advertising Agency
Do old-fashioned “space ads” still have a place in an era of pay-per-click and micro targeting? Yes, if they’re done right. We frequently produce print advertising ads to extend our multichannel campaigns. These ads promote awareness and make a message more familiar when it also arrives via email or direct marketing mail about the same time. They can also attract new prospects who enter your sales funnel through a web or phone response to your ad.
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Even when you’re using the real estate for a high concept communication, there’s still room for an offer and a call to action. Engage readers, then tell them how they can find out more and give them a reward for doing so. Such ads work best in vertical publications where good creative and a powerful message will stand out and create positive awareness of your brand.
Beasley, as a veteran print advertising agency, has created ads for magazines and trade show publications where we want to be noticed and remembered in a highly competitive environment so conventioneers will put our client’s booth on their short list. And we’ve used local newspaper print advertising to get attention to highly localized offers, such as real estate services.