Laurie B. Beasley, Founder/President

Laurie leads Beasley Direct and Online Marketing’s full-service focus on helping clients achieve measurable results through strategic marketing initiatives that drive the lowest possible cost per lead or sale. She oversees all aspects of the agency’s operations, including inbound and outbound marketing services, ensuring that clients’ campaigns are optimized for maximum performance.

Key Responsibilities:

• Strategy and Leadership: Provide strategic direction across digital and traditional marketing efforts, aligning campaigns with client business goals.
• Inbound Marketing: Oversee client SEO, SEM, content marketing, and website design to attract high-quality leads.
• Outbound Marketing: Manage client email marketing, marketing automation, direct mail, list rental, and tele-prospecting to ensure targeted outreach and audience engagement.
• Client Relations: Build and nurture long-term partnerships with leading brands and non-profits, including NetApp, Veritas, SAP, Safeway, OpenTable, Harting Inc., National Constitution Center, and California Employers Association.
• Campaign Optimization: Drive continuous improvement through data-driven analysis, ensuring optimized performance for Google Ads, SEO, email marketing, and demand generation efforts.

Achievements:

• Successfully positioned Beasley Direct and Online Marketing as one of the Top 25 Agencies serving Silicon Valley, recognized by the Silicon Valley Business Journal.
• Beasley Direct and Online Marketing has become a trusted partner for businesses looking to scale marketing efforts and drive growth in competitive markets.
• Respected industry leader, serving as the President of the Direct Marketing Association of Northern California for more than 20 years, taught in the professional studies program at the University of California Extension, and invited to speak at numerous industry events for the American Marketing Association and Direct Marketing Association.