Author: Laurie Beasley

How the Great Resignation is Damaging Your B2B Demand Generation Campaigns—and What to Do About It

According to the Labor Department’s Job Opening and Labor Turnover Survey the number of people leaving their jobs in September 2021 hit an all-time high of 3%. That was a record-breaking month, piggybacking on previous record months. "The Great...

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Beasley Direct and Online Marketing, Inc., is Selected by Bone Index Ltd. to Provide Digital Marketing Services for the Launch of Bindex® Osteoporosis Screening Device

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Bone Index Ltd. to provide digital marketing services for the launch of Bindex, the world’s first portable, hand-held device for osteoporosis screening...

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Beasley Direct and Online Marketing, Inc., Places 16th in Silicon Valley Business Journal 2021 List of Largest Advertising, Marketing and PR Agencies

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is announcing that it placed 16th in the Silicon Valley Business Journal 2021 list of Largest Advertising, Marketing and PR Agencies. The list is updated...

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Beasley Direct and Online Marketing, Inc., is Selected by Cornes Technologies USA to Provide Digital Marketing Services for the Launch of their Target Simulators to North American Markets.

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Cornes Technologies USA and it’s subsidiary Microwave Factory to provide digital marketing services for the launch of their RTS series of Radar...

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Re-thinking Sales Emails: How to Get 30 to 50% Open Rates by Wowing Your Prospects with What You Can do for Them

It’s time wow to your prospects with what you can do for them (by what you’ve done for others) As a small business owner, I receive ten to twenty prospect emails a day from salespeople trying to schedule a meeting....

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How to Use Email Validation Services—and Understand their Results

The Sad Reality of Email List Churn It is estimated that 30% of email lists turnover (become inactive) per year. Simply divide 30% by 12 months, and you will realize that upwards of 3% of your list could be deprecating...

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Negotiating Your Way to a Less Expensive Email Sending Platform (or other Martech tool) — Thanks to COVID 19

Lots of articles have been written about the steps to plan a migration to a new Email Sending Platform (ESP) or other Marketing Tool, so this article is not about that. It is about negotiation. Crises like our current...

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New Book Review: Rockin’ ROI: How to Bootstrap eCommerce with Performance-Based Marketing

A good friend of Beasley Direct and Online Marketing and darn good marketing consultant, Jan Carroza, has published a new book available on Amazon, titled Rockin’ ROI: How to Bootstrap eCommerce with Performance-Based Marketing. This book is the...

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Beasley Direct and Online Marketing, Inc., Places 14th in Silicon Valley Business Journal List of Largest Advertising, Marketing and PR Agencies

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is announcing that it placed 14th in the Silicon Valley Business Journal list of Largest Advertising, Marketing and PR Agencies. The list is updated...

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Five Good Reasons to Get an Objective Third Party Audit of Your Marketing Automation System

Why get a marketing automation audit? A marketing automation audit is an objective third-party evaluation of your Marketo and/or Pardot (Salesforce Marketing Cloud) instance. The purpose is to know how well they are working with your salesforce automation software to...

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