Effective email marketing is a combination of creativity and science. We help our email marketing services clients think through both.
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The creative side of email marketing is copy, design and personalization, using the data you possess about your audience’s preferences and behavior to deliver highly targeted messages. The science side includes familiarity with email marketing best practices for list building and maintenance, email transmission platforms, deliverability management, dynamic content, establishing the right time and day to email, and designing/coding for mobile.
Beasley, a veteran leader among email marketing companies, has extensive experience in every aspect of email marketing, from crafting and designing messages, to helping you manage programming, sending, and post-analysis. Our hundreds of engagements with marketers tell us what’s working best in a changing landscape. Typically, using email marketing best practices, we are able to make dramatic improvements in opens, click-throughs, and conversions compared to the status quo.