Lead Qualification Services & Teleprospecting
Teleprospecting is very different from what consumers think of as “telemarketing”, because our objective is to identify qualified leads who welcome our calls and will be happy to talk to our sales team. As a professional telemarketing management company, we do lead qualification through a methodical process that starts with training the people on the phone. We want them to be respectful of their prospect’s time and knowledgeable about our client’s product or service.
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Typically a teleprospecting call is part of a multi-touch campaign, following up on qualified leads that are an inbound prospect or an outbound email or direct mail contact. The telephone agent can repeat the offer and describe its benefits and often succeeds in converting a recipient to a qualified lead who shares intent-to-buy and timing. The agent can also probe about the prospect’s pain points or objections and offer a response that moves the sales process along.
We also use teleprospecting as a tool to fill in the gaps in your database when you are missing important information about qualified leads. A polite call from a professional-sounding individual can get answers that are not available any other way, and save both the prospect’s and the sales team’s time going forward in the sales process.
At Beasley, a telemarketing management company, we look at the telephone not as an annoyance, but as a premium enhancement when you want to do everything possible to ensure the success of a campaign. The more we know about the prospect’s needs, the better job we can do of filling them through your message.