September 2, 2016


News Facts:

Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16, 2016 – Oct 26, 2016, at 10:00-11:30 AM.

This course takes a fresh approach to demand generation by helping students set goals with the Sales department. Also covered, managing the touch points for lead qualification, and optimizing communication channels for maximum success. The course explores best practices for all of the marketing channels including email, search, social media, direct mail, and tele-prospecting. It also looks at how the buying committee is changing marketing, and how to segment lists and messages to market to ever more decision makers. In addition, the course will discuss what marketing automation can do to help the process with lead qualification and nurturing.

For more information, or to register go here.

About us:

Beasley Direct and Online Marketing, Inc. ( is known for bringing the latest marketing strategies to online and direct marketing. The company provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About DMA ( Founded in 1917, DMA is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing and the use of data for good. DMA’s membership is a deep pool of data and marketing talent that routinely brings forward disruptive technology and techniques, and DMA’s unique role in representing both the client-side and supply-side enables it to develop the market for these innovations.

The Direct Marketing Association’s advocacy program ensures marketers’ ability to responsibly gather and process or refine detailed data. DMA’s market-driven educational offerings equip its members to stay ahead of the curve of the rapid changes in thought leadership and best practices. Direct Marketing Association events and communities provide numerous opportunities for today’s marketers. Whether brands, agencies or solution providers, the DMA connects in-person and online to grow their business and their careers. DMA’s signature event, &THEN, is the largest global event for data-driven marketing. It attracts top marketing and advertising leaders and practitioners from around the world.

For More Information, Contact:

Laurie Beasley
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21