Category: Social media
A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time. Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...
Twitter Advertising - Best Practices, Promoted Accounts, Promoted Trends and Promoted Tweets Why it pays to get in on the conversation Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active...
Why there’s no better way to zero in on B2B than LinkedIn Advertising Designed specifically for professionals, LinkedIn is built from the ground up for delivering business-focused content to its community. Users provide high levels of information about their professional...
Facebook Advertising Best Practices & Why it Pays to Advertise on Social Media’s Biggest Platform. Before focusing on Facebook advertising best practices: Justify your budget with the reasons it pays to advertise on social media’s biggest platform. Facebook is more than...
Why is social media advertising different? What are the best practices? The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...
An Effective Social Media Posting Strategy Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most...
By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...
The Importance of Segmentation & Targeting Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the message....
The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...
By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...