Twitter Advertising – Social Media Advertising

Twitter Advertising - Best Practices, Promoted Accounts, Promoted Trends and Promoted Tweets Why it pays to get in on the conversation Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active...

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LinkedIn Advertising – Best Practices, How to Use Basic Ads and Sponsored Updates

Why there’s no better way to zero in on B2B than LinkedIn Advertising Designed specifically for professionals, LinkedIn is built from the ground up for delivering business-focused content to its community. Users provide high levels of information about their professional...

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Facebook Advertising Best Practices, and How to Create Ads Using Ad Creator and Power Editor

Facebook Advertising Best Practices & Why it Pays to Advertise on Social Media’s Biggest Platform. Before focusing on Facebook advertising best practices: Justify your budget with the reasons it pays to advertise on social media’s biggest platform. Facebook is more than...

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Social Media Advertising: Driving Response from Facebook, LinkedIn and Twitter

Why is social media advertising different? What are the best practices? The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...

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How to Optimize Your Social Media Posting Strategy

Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most popular site among social media...

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How to Get the Most Out of Your Corporate Facebook Marketing Strategies

By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...

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Effective Social Media Marketing: The Same Old Rules Apply

By Kathy Keenan, Manager, Social Media Marketing, Beasley Direct Marketing The Importance of Segmentation & Targeting Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which...

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Highlights from the DMA Direct Marketing Response Rates Survey

The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...

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Best Practices for Online Copywriting in the Digital Age

By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...

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Why Local & Mobile SEO Matters

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...

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