Content Creation Services
There’s a wealth of expertise, professional advice and technical knowledge residing in the brains of your team. Not to mention the documentation, files and reports on various projects you’ve completed. All of this is available for repurposing and publishing as proprietary content to help you attract new customers.
We suggest you begin by using this intellectual property as source material for a blog. A blog gets high search visibility and fuels social interaction; even when they don’t comment, readers tell you what topics are most important by the number of views, likes and shares. Our professional content creation services can help you create a blog, update it, and/or optimize using an SEO content creation strategy.
In blogs or other content, make sure you zero in on your customers’ needs. A few tips:
- Know your audience: Target content to the target market. i.e. HR have different needs than IT.
- What’s your point? Focus on problems and solutions.
- Share the wealth: Use your knowledge to give readers specific, unique advice and fresh ideas.
- Be likeable: Write about challenges you have overcome and improvements you’ve made.
Once you have content, it’s easy to repurpose it and make more content. Webinars can be turned into blog posts. White papers and conference talks into SlideShare presentations. Research reports into infographics. And those odds and ends of case history, technical perspective and trouble-shooting tips? Turn them into an “info kit” or “fact kit”. Contact us and find out how our professional content creation services can increase your leads and sales.
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