Marketing Automation Services
Beasley is well versed on executing emails on sending platforms including Marketo, Pardot and ExactTarget (Salesforce Marketing Cloud), Act-On, and Silverpop (IBM Marketing Cloud). As part of our email and marketing operations services we can work seamlessly within your existing platform, or help you choose and get set up on a new platform including loading your data, setting up subscriber preferences, lead scoring, engagement engines, building complex nurture funnels, revenue engines, creating email templates, and integrating email marketing software with your CRM or sales automation system.
We are experts at Saleforce.com and will make sure your lead data is properly mapped to Salesforce, and lead scoring is implemented for Sales. We also can work within Salesforce for data cleanup, lead assignments, reporting dashboards, and content portals.
We offer ad hoc email marketing staffing and services in which we create your emails and load your lists for transmission internally on your platform. At client request, we can play the role of your email sending staff or place a contract email developer at your facility to help strategize and implement the email campaign calendar. In short, we can do whatever it takes to get your email delivered without a hitch.
Beasley Direct and Online Marketing can you help you on the following email and marketing automation platforms:
Marketo is a robust B2B marketing automation platform which hosts your email campaigns and landing pages and allows for complex lead scoring and nurturing. Our email programmers are Marketo Certified Experts.
SalesForce Marketing Cloud (Pardot/ExactTarget) ExactTarget is email marketing software within the SalesForce Marketing Cloud used primarily for consumer email campaign management. Beasley is an ExactTarget Silver Partner. We are also experts in AMPscript, a proprietary ExactTarget scripting language that can be embedded within HTML emails, text emails, landing pages, and SMS messages. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis. This allows for highly personalized email messages that populate relevant data based on the subscriber’s preferences and behavior.
Pardot is the SalesForce Marketing Cloud solution for B2B which allows for lead scoring, nurture paths, detailed lead reporting and account mapping.
Act-On is a marketing automation solution designed to meet the needs of the small and mid-sized business, and the smaller marketing teams often working inside big enterprises. The Act-On platform is loaded with powerful cutting-edge capabilities, and we can help you implement Act-On in days rather than weeks. We can also help you integrate with other tools and your sales or customer automation platforms.
Silverpop (IBM Marketing Cloud) provides flexible email marketing services used by both B2B and B2C companies. It includes an email sending service, behavior marketing, and marketing automation platform.
Need help choosing a service? We’ll be happy to advise you. The biggest factor is the level of personalization, data integration and dynamic content required. For B2B, lead scoring and nurturing capabilities are also important features we’ll help you evaluate.
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