Retargeting, Remarketing and Content/Display Networks
Retargeting is the process of “following” a prospect with online display or text ads on the Google search network using AdWords remarketing for a page or product they have already seen on your website. Content/display networks are alternatives offered by Google and other search engines that place your ad on a variety of partner sites next to relevant articles.
Both of these ad strategies are generally considered variations of pay-per-click, but they have different design and strategic requirements because they are interruptive—intercepting a web user in the process of doing something else such as reading an article—rather than engaging someone who is currently searching for the product or service you offer.
When you work with Beasley remarketing services, we’ll screen the partner site options for retargeting and content networks, and recommend only those which fit your audience profile and make the most sense for your budget. We’ll also ensure that your AdWords remarketing/retargeting/“follow-me” ads don’t follow the prospect so long they’ll build a negative impression of your company. The ads themselves are simple and straightforward, designed to remind a viewer of why they were interested in the first place.
Best of all, when you work with Beasley remarketing services we can manage retargeting and content networks alongside your PPC and other advertising. So you have just one AdWords remarketing partner to deal with and one consolidated report to make your life easier. Contact us now!
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