John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc., will be teaching two LIVE Online SEO classes for the Direct Marketing Association of Northern California in June. The dates, topics and descriptions are: Search...
By John Thyfault, Vice President of Search Engine and Social Media Marketing, Beasley Direct and Online Marketing, Inc. Pay-Per-Click (PPC) advertising through Google and Bing is one of the strongest direct response mediums available today. Often though, a higher...
October 20, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed by Libratone US as their online SEM agency in the San Jose area. The initial work will focus on managing pay-per-click...
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing AdWords Quality Score When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...
Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most popular site among social media...
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing Google AdWords offers a set of extensions intended to make your advertising more effective by refining reach and targeting. The extensions also allow extra information...
By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...
By Kathy Keenan, Manager, Social Media Marketing, Beasley Direct Marketing The Importance of Segmentation & Targeting Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which...
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...