Direct Mail Copywriting & Direct Response Copywriting
Each Beasley direct mail copywriter follows a proven formula on every assignment to ensure they generate Awareness, Interest, Desire and Action (AIDA) in the form of a request for more information or a direct sale.
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To do this effectively, your Beasley direct mail copywriter understands your product or service, your audience, and how the two intersect. There are no shortcuts in this process. We take the time to learn what your buyer needs and how you deliver it. And then your Beasley direct mail copywriter tells your story in compelling language that connects with the reader as a human being. (Jargon for its own sake is never permitted.)
These direct response copywriting rules apply whether we’re writing a short email or postcard, a response-grabbing landing page, or a complex nurturing campaign for a high ticket product spread over many contacts and many months. We think of our copy as the equivalent of salesmanship in print (or on the mobile, notebook or media screen) and as your direct mail copywriter we strive to close the deal with compelling benefits to deliver a qualified, knowledgeable lead to the sales team.