Direct Mail Lists
In the 25 years as a direct mail company we’ve been renting direct mail postal lists for our clients, the process has become increasingly complex. Today your direct mail list contacts may be part of a multi-touch campaign so you’ll want to know whether the same names are available as email lists and telemarketing lists. And if you’re marketing a technical, high ticket product you may need to reach multiple titles within the same company—such as the person who signs the Purchase Order, and the person who actually uses the product.
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All of this complexity can increase the task of a direct mail list selection exponentially, for the marketer who tries to do it in-house—and also increase the possibility of a disappointing mailing result if the lists aren’t what they appear to be. The smart alternative is to let Beasley, a direct mail company, source your direct mail lists for you. There’s just one broker—us—no matter how many lists are involved and no additional paperwork to deal with. And you can be sure we’ll help you design a test and roll out plan and track results on the back end because results are what you’re paying us for.
In addition, Beasley as a seasoned direct mail company is experienced in the acquisition of international direct mail lists for your global campaigns. And we’re fully conversant with mailing requirements both in the U.S. and abroad, so we can maximize delivery.