Category: Marketing technology
Feb
08
2022
Google is Making Major Changes To Tools and Features
What is Google up to? Looking at the various Google tools and features, here is what I see is happening at Google.
Google has been developing Google Data Studio (GDS) for several...
Nov
26
2019
Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is announcing that it placed 14th in the Silicon Valley Business Journal list of Largest Advertising, Marketing and PR Agencies. The list is updated...
Sep
03
2019
Our Partnership with the B2B Marketing Expo
We are happy to announce the partnership between Beasley Direct and Online Marketing, Inc., and The B2B Marketing Expo California for 2019. We hope that this partnership will bring about the alignment of...
Feb
12
2019
Integrating Your Marketing Automation Platform and CRM with Google Ads is a Common, but Complex Issue
When you search Google on the phrase “Integrating your CRM with Google Ads,” about 2.8 million results are offered. Obviously, this is a common...
Dec
30
2017
As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...
Aug
17
2017
Live Online Email Marketing Classes.
Laurie Beasley and David Beasley, Owners of Beasley Direct and Online Marketing, Inc., will be teaching two live online Email Marketing Classes for the Direct Marketing Association of Northern California (DMAnc.org). The courses will...
Sep
02
2016
September 2, 2016
MORGAN HILL, CA
News Facts:
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...
Nov
19
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing
AdWords Quality Score
When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...
Oct
29
2015
An Effective Social Media Posting Strategy
Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most...
Oct
26
2015
Google Ad Extensions are offered in AdWords as a set of extensions intended to make your advertising more effective by refining reach and targeting. Google ad extensions also allow extra information about your business to display with your Google...