Beasley Direct and Online Marketing Agency Blog
The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.Jul
10
2018
Act on news about your contacts with timely touches.
Encourage your product managers and sales personnel to brighten your lead-nurturing touch sequences with warm, personal notes that congratulate their LinkedIn connections on their accomplishments. Think what it means to...
Jun
25
2018
One Key Aspect of the GDPR is Getting Consent.
The General Data Protection Regulation (GDPR) is European Union legislation that began to be enforced on May 25, 2018. Its aim is to strengthen the rights of data subjects within...
Jun
12
2018
Did You Know GDPR Compliance Affects Your Data Collection for European and Some Non-European Residents?
GDPR is a new comprehensive data protection law in the EU that updates existing laws to strengthen the protection of personal data. It came...
May
22
2018
Independent Contractor Classifications have All Changed Due to a Ruling by the CA Supreme Court in April.
On April 30, 2018, the California Supreme Court unanimously rejected the common law test for independent contractors used in California for the...
Apr
22
2018
Discover New Sales Opportunities Using Customer Lifecycle Diagramming to Identify Customer Needs.
Customer lifecycle diagramming can help you narrow your sales conversion gap and extract more sales per customer visit, more referrals and more total sales. Examination of a...
Apr
08
2018
The Existing Marketo Email Template Didn’t Meet their Needs.
HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer. And, it didn’t...
Mar
20
2018
Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, has been appointed as a search engine marketing agency for Intland Software, an enterprise Application Lifecycle Management software platform company. The initial work will focus...
Mar
14
2018
We have a new landing page guide we just released, titled, “How to Optimize Your Landing Pages.”
A landing page is the gateway to your site—the first thing a visitor sees after they find you through a search or...
Mar
01
2018
A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time.
Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...
Feb
07
2018
Is Your Marketing Automation Platform Ready to Comply with Upcoming GDPR Requirements?
GDPR is a new, comprehensive data protection law in the EU that updates existing laws to strengthen the protection of personal data in light of rapid technological...