How We Executed a Meeting Maker Campaign for a Network Software Company

A Meeting Maker Campaign for a Network Software Company. The client is a large wide-area network (WAN) software optimization company, XYZ Software (not the real name). The sales process for this category of product is complex. It's not made...

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How We Helped an Industrial Glove Manufacturer to Schedule New Sales Appointments that Resulted in $2.5 Million in Incremental Sales

Scheduling New Appointments for Sales from Increased Qualified Sales Leads. The ABC Glove Corporation (not the real name) is a leader in the field of industrial gloves. The average value of a new customer account to ABC is high...

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How We Helped Anritsu Exceed Lead Goals 167% With a Meeting Maker Campaign

Anritsu VectorStar® Multi-Channel Meeting Maker Campaign. This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...

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How We Made Sales Appointments for a High Tech Company: Using a High-Impact, Multi-Touch Marketing and Tele-Prospecting Campaign

Defining the ProblemIT decision makers are a wily bunch. They tend to ignore most marketing efforts. They’re usually engineers and thus highly skeptical of advertising claims. And they’re so busy that even if you do connect, it’s difficult to...

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Laurie Beasley, President, Beasley Direct Marketing, Inc. Will Speak on Email Marketing (including mobile email marketing) and desktop email marketing at the Western Independent Bankers 2015 Education Summit & Expo.

May. 8, 2015 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) was asked by the Western Independent Bankers association to speak on email marketing (including mobile email marketing) and desktop email marketing at the 2015...

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Case Study: Lowering Cost Per Lead/Acquisition with Data Analysis

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

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Case Study: B2B Direct Marketing Multichannel Campaign

by Laurie B. Beasley, president, Beasley Direct Marketing  This is Part 4 of a Multi-Part Blog Series Derived from Our New Guide “How To Market Complex Products & Services”) Here is a successful multi-channel B2B direct marketing campaign case study that...

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