A good friend of Beasley Direct and Online Marketing and darn good marketing consultant, Jan Carroza, has published a new book available on Amazon, titled Rockin’ ROI: How to Bootstrap eCommerce with Performance-Based Marketing. This book is the culmination of a lifetime of experience Jan has in working with large and small companies, launching new and old products—always with the same attitude that we share at Beasley Direct and Online Marketing, Inc.,—that marketing campaigns need to perform with a positive return on investment (ROI). Jan describes how to structure your campaigns with testing and optimization to get positive performance.
Jan believes no matter the budget, startups and seasoned corporations alike need to set themselves up for marketing success. The book starts with marketing goal setting and planning, moves onto the creation of a solid foundation of online and offline sites and materials and then addresses content generation to engage a target audience with built-in campaign management and measurement functionalities.
The upshot is an undertaking that progresses from marketing efforts that are free (or nearly free) through channels that are gradually more expensive. The chapter sequence matches the stages of a new eCommerce company by covering marketing channels that cost nothing, then moving to phases attractive to bootstrapping businesses with some, but minimal funds, and finally to methods that, while they cost more, can be managed to continue to drive ROI.
If you are planning on launching or re-launching an eCommerce company, we highly recommend Jan’s book. You can purchase it now on Amazon.
By Laurie B. Beasley
Co-Founder and President
Beasley Direct and Online Marketing, Inc.
Need help with your marketing campaigns? Contact Beasley Direct and Online Marketing, Inc. We have experience with helping small and large eCommerce businesses manage email and search marketing.