The Challenge of Staying on Top of Search Engines in Healthcare Marketing. #hcmktg #seo #healthcareMarketing

By Andy Hoover, Manager, Search Engine and Social Media Marketing. Healthcare Marketing is Challenging! Healthcare marketing is a very competitive digital marketing space. Even more so in the midst of a dramatic shift as the ACA (Affordable Care Act,...

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LIVE Online SEO Classes held by the DMAnc.

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc., will be teaching two LIVE Online SEO classes for the Direct Marketing Association of Northern California in June. The dates, topics and descriptions are: Search...

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Beasley Direct and Online Marketing, Inc. Appointed as Search Engine Marketing Consulting Agency for Foxit Software.

October 11, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as a search engine marketing and optimization agency for Foxit Software. The initial work will focus on keyword and key phrase...

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Beasley Direct and Online Marketing, Inc. Becomes Search Marketing Agency for The Center for Elders’ Independence.

MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as the search marketing agency of the Center for Elders’ Independence (CEI) (www.cei.elders.org) of Oakland, CA.  The initial work will be search engine...

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How To Do a PPC Optimization Audit on Your Account

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

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Beasley Direct and Online Marketing, a Local SEO Company, has Been Named Search Engine Marketing Agency for Focus Product Design, Inc.

May 18, 2015 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. of Northern California, a local SEO company, has been appointed as the search marketing agency of record for Focus Product Design, Inc. (www.FocusPDM.com) of Menlo Park, CA. The...

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Why Local & Mobile SEO Matters

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...

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Get Your Mobile Site Ready: Google Making Changes to Mobile Algorithm

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...

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Case Study: Lowering Cost Per Lead/Acquisition with Data Analysis

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

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SEO Audit Part 3: Web Content Audit

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing In Parts 1 and 2 of this series, we dealt with boosting your SEO using a technical site review and keyword research. In this installation, we talk...

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