Website Usability Training Certification Workshop Offered in December by the Direct Marketing Association of Northern California

Website Usability Training Certification Workshop Offered by the DMAnc and OMI The Direct Marketing Association of Northern California (DMAnc) and Online Marketing Institute (OMI) are offering a Live Online Certification Workshop in Website Usability Training this coming December 1st. Web Usability:...

Continue reading →

How to Conduct Landing Page Testing and Analysis for Performance.

Why is Landing Page Testing and Analysis for Performance Needed? Electronic media is easy to track. However, it’s unforgiveable not to know how your marketing efforts are performing and how hard your dollars are working. This is especially true...

Continue reading →

How to Optimize Forms for Your Landing Page.

Landing Page Web Form Optimization Maximizes Form Conversion Rate. Once upon a time, every landing page had a fill-in form. Even when marketers had good information about a customer, the landing page was a good opportunity to confirm and...

Continue reading →

Creative Best Practices for Landing Pages: Plus the all-important OFFER

What Are Creative Best Practices for Landing Pages? Designing and writing a landing page is like setting a trap for your prospect, in a nice way. You want to entice them in, encourage them to go deeper, and once they’re...

Continue reading →