Archives: Case Studies
Nov
27
2018
One thing we’ve learned in over 20 years as an email marketing agency, managing email campaigns and regular e-newsletter sends for clients, is that assumptions and opinions don’t matter – testing matters. When exploring why a campaign or...
Jul
27
2018
Read our Case Study to Learn How Broad Match Modifiers Improve Conversion Rates from 0.78% to 4.22% Immediately
Broad Match Modifiers are a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach...
Apr
11
2018
Creating a Better Mobile Experience and Presentation of the Brand
HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer. And it didn’t...
Apr
05
2018
Launching a new retail brand of consumer electronics products is always a challenge. To raise retail brand awareness and drive the eventual purchase of a new product takes effort and time. The consumer electronics category is by its very...
Mar
12
2018
Knowing how to use Time-Based Geo Targeting can be essential to your campaign's success. In a time when the competition for visitors driven to your site from Google Ads is increasing, using all the tools that are available to...
Feb
20
2018
Designing a new email template is much more complicated than designing a web page if you're trying to make it effective on as many email browsers as possible. With a web page you only need to worry about five...
Sep
08
2017
Get your free organic search traffic case study.
Healthcare marketing is a very competitive digital marketing space, even more so in the midst of a dramatic shift as the ACA (Affordable Care Act, or Obamacare) will be modified or replaced.
Marketers...
Sep
05
2017
Read this pay-per-click (PPC) marketing case study to learn how to connect offline telephone leads to your PPC campaign. Often a higher touch and more personal approach via a telephone conversation is needed to complete the sale for higher...
May
15
2017
Read this sales lead development case study and learn about a successful meeting maker campaign. The campaign includes an appeal to the client’s need for a more elegant solution for managing data backup. Also included, multiple touches, and a...
May
14
2017
Read this case study on developing leads to learn about a successful meeting maker campaign that includes an appeal to the client’s need for economy and safety, multiple touches, and a carefully designed offer. The call to action was...