Creating a Better Mobile Experience and Presentation of the Brand
HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer. And it didn’t contribute to a consistent representation of the HEAT Software brand as it was presented on their website.
Their existing Marketo email template also was not programmed to be mobile responsive, which they were sure was suppressing their response rates. They tasked Beasley Direct and Online Marketing, Inc. to re-design their Marketo template for a better brand presentation and mobile responsive design.
Read this case study to see examples of the before and after email template re-design with helpful tips on mobile optimization and optimizing for Outlook. Just complete the information below for instant access to your free copy of our case study, How we Re-Designed a Marketo Email Template for Heat Software.