Knowing how to use Time-Based Geo Targeting can be essential to your campaign’s success. In a time when the competition for visitors driven to your site from Google Ads is increasing, using all the tools that are available to spend your budget wisely is a must. This is particularly true for companies that have locations that are only open during certain hours, or if you know your searchers have a specific pattern when they’re looking for your type of company, which was the case of our franchise client. There are two settings within Google Ads that can allow your ads to get in front of the right searcher at the right time. Read this case study to learn more on how to optimize your Time-Based Geo Targeting.

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