Read this case study on developing leads to learn about a successful meeting maker campaign that includes an appeal to the client’s need for economy and safety, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales.
This glove manufacturer is a leader in the field of industrial gloves. The average value of a new customer is high—around $50,000 per customer per year. Their goal was to gain $2.5 million in incremental sales. We had to convince decision makers our gloves are so much safer and more economical that they would buy it next time they needed some. But before we could do this, we had to get their undivided attention.
We did this through the use of very enticing email offers, capped off with a high-end lead development tele-prospecting campaign to schedule appointments for the Sales team. We met their goal of $2.5 million in incremental sales. Read the case study to find out how we did it!
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