Launching a new retail brand of consumer electronics products is always a challenge. To raise retail brand awareness and drive the eventual purchase of a new product takes effort and time. The consumer electronics category is by its very nature competitive with short product cycles and shifting consumer expectations.

Read this case study to learn how we worked with our client to overcome the challenges inherent in launching a retail brand online in a very competitive category, by developing a three-step strategy:

  1. Raise awareness through display advertising and social media
  2. Remarket to consumers who have seen the first “touch” with additional display ads and focused search ads
  3. Take advantage of the awareness created by online media, driving the customer directly to the company’s website, and giving them the chance to purchase either directly or with a “Buy with Amazon” link.

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