One thing we’ve learned in over 20 years as an email marketing agency, managing email campaigns and regular e-newsletter sends for clients, is that assumptions and opinions don’t matter – testing matters. When exploring why a campaign or e-newsletter isn’t performing to expectations, we find that everyone has an opinion on the things they think will get a better response. The bottom line: testing assumptions trumps instinct and opinions every time. Read this case study to learn five big lessons we learned through extensive design and copy testing on a B2B e-Newsletter.

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