Beasley Direct and Online Marketing Agency Blog

The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.
 
 

The Future of AI in Google Marketing

Google is Making Major Changes To Tools and Features What is Google up to? Looking at the various Google tools and features, here is what I see is happening at Google. Google has been developing Google Data Studio (GDS) for several...

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How the Great Resignation is Damaging Your B2B Demand Generation Campaigns—and What to Do About It

According to the Labor Department’s Job Opening and Labor Turnover Survey the number of people leaving their jobs in September 2021 hit an all-time high of 3%. That was a record-breaking month, piggybacking on previous record months. "The Great...

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Beasley Direct and Online Marketing, Inc., is Selected by Bone Index Ltd. to Provide Digital Marketing Services for the Launch of Bindex® Osteoporosis Screening Device

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Bone Index Ltd. to provide digital marketing services for the launch of Bindex, the world’s first portable, hand-held device for osteoporosis screening...

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Beasley Direct and Online Marketing, Inc., Places 16th in Silicon Valley Business Journal 2021 List of Largest Advertising, Marketing and PR Agencies

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is announcing that it placed 16th in the Silicon Valley Business Journal 2021 list of Largest Advertising, Marketing and PR Agencies. The list is updated...

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Beasley Direct and Online Marketing, Inc., is Selected by Cornes Technologies USA to Provide Digital Marketing Services for the Launch of their Target Simulators to North American Markets.

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Cornes Technologies USA and it’s subsidiary Microwave Factory to provide digital marketing services for the launch of their RTS series of Radar...

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Re-thinking Sales Emails: How to Get 30 to 50% Open Rates by Wowing Your Prospects with What You Can do for Them

It’s time wow to your prospects with what you can do for them (by what you’ve done for others) As a small business owner, I receive ten to twenty prospect emails a day from salespeople trying to schedule a meeting....

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Writing Image Alt Text for SEO: Best Practices for 2021

Why write image alt text? Image alt text (or alternative text) are short descriptions (about 125 characters maximum) of images on a web page. You’ll notice them when an image is slow or doesn’t load, they’re the red text describing...

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How to Use Email Validation Services—and Understand their Results

The Sad Reality of Email List Churn It is estimated that 30% of email lists turnover (become inactive) per year. Simply divide 30% by 12 months, and you will realize that upwards of 3% of your list could be deprecating...

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Blog SEO Optimization Best Practices: Guidelines for 2021

What is Blog SEO? Blogs used to be a major SEO ranking factor, but are primarily now used for informational purposes, like answering searcher’s questions on topics. Publishing blogs covering issues & topics within your market are still very worthwhile...

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Linkable Assets List for 2021 Link Building

Backlinks are considered the second most important Search Engine Optimization (SEO) factor to gain high organic search rank. Link building is also the hardest part of SEO. Having a great list of potential linkable assets/content to offer potential high-value...

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