How are Voice Search and Mobile-first Design Related? One of the ranking factors of Mobile-first search engine optimization (SEO) are voice searches. Voice searches are unique as searchers usually ask a question, like, “Where can I get the nearest pizza?”,...

SEO MARKETING SERVICES LOCAL SEARCH MARKETING SERVICES SEO CONTENT OPTIMIZATION Local Search Marketing Services A leading analyst estimated that 30% of all searches will have “local intent” in 2015. That refers to the use of a location name in a...

By Elizabeth Beasley, Account Manager, Beasley Direct & Online Marketing, Inc. Twenty-five is a number with a lot of significance in our world. It is the atomic number of manganese, it is the number reserved for the player deemed the...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing John Thyfault, Vice President of Search & Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this...

MORGAN HILL, CA News Facts: John Thyfault, Vice President of Search and Social Marketing, of Beasley Direct Marketing, Inc. will be featured as a speaker at the CohereOne Summit, September 4, 2014 in San Francisco. The session is titled "Using Mobile...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing In Part 1 of this series, we focused on local SEO (search engine optimization) and how to use it to improve your listings for local searches. Part...

Local Search Engine Marketing: In this post, we’ll discuss how to make pay-per-click (PPC) yield better results for local businesses. Local PPC is all about targeting. There are some easy ways to target your ads to local searches: Keyword Selection: “Menlo Park...