CONTENT MARKETING SERVICES CONTENT DEVELOPMENT SERVICES CONTENT MARKETING STRATEGY Content Marketing Services All marketing involves content—but not all content is effective marketing. You must provide objective information that is useful to your audience and relevant to the issues they are...

LEAD GENERATION SERVICES CONTENT SYNDICATION SERVICES LEAD GENERATION STRATEGY LEAD QUALIFICATION SERVICES MARKETING OPERATIONS TELEPROSPECTING Content Syndication Services Content Syndication Services, also known as Content Distribution or a Guaranteed Leads Program (GLP) is an alternative way to fill the top...

What Are Creative Best Practices for Landing Pages? Designing and writing a landing page is like setting a trap for your prospect, in a nice way. You want to entice them in, encourage them to go deeper, and once they’re...

A Meeting Maker Campaign for a Network Software Company. The client is a large wide-area network (WAN) software optimization company, XYZ Software (not the real name). The sales process for this category of product is complex. It's not made...

Scheduling New Appointments for Sales from Increased Qualified Sales Leads. The ABC Glove Corporation (not the real name) is a leader in the field of industrial gloves. The average value of a new customer account to ABC is high...

Anritsu VectorStar® Multi-Channel Meeting Maker Campaign. This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...

The Importance of Segmentation & Targeting. Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the...

By Elizabeth Beasley, Account Manager, Beasley Direct & Online Marketing, Inc. Twenty-five is a number with a lot of significance in our world. It is the atomic number of manganese, it is the number reserved for the player deemed the...

By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...