Category: Direct Marketing
Jan
10
2017
Anytime you have a high-ticket product and a hard-to-reach prospect, high-impact, dimensional direct mail could be the door opener you need. Let’s take a look at three examples created for Anritsu. Anritsu is a manufacturer of testing equipment used...
Oct
26
2016
October 26, 2016
MORGAN HILL, CA
News Facts:
Beasley Direct and Online Marketing, Inc. has been selected by RentReporters.com to provide the strategy, lists and creative for a direct mail campaign targeted at renters in major metro areas. The campaign will offer...
Sep
02
2016
September 2, 2016
MORGAN HILL, CA
News Facts:
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...
Jun
15
2016
Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets you so far. To improve your package opening and...
Oct
26
2015
Google Ad Extensions are offered in AdWords as a set of extensions intended to make your advertising more effective by refining reach and targeting. Google ad extensions also allow extra information about your business to display with your Google...
Sep
21
2015
The Importance of Segmentation & Targeting.
Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the...
Jul
21
2015
The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...
Jun
15
2015
Pay-per-click class coming June 17th, hosted by the Direct Marketing Association of Northern California. Fundamentals and Advanced Pay-per-Click classes are covered by PPC expert, John Thyfault. Learn the latest methods and tips to maximize your pay-per-click campaigns while minimizing...
May
26
2015
By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing
Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...
May
18
2015
May. 8, 2015 MORGAN HILL, CA
News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. was invited by the Western Independent Bankers Association to speak on email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the...