Category: Digital Marketing
Oct
20
2016
October 20, 2016
MORGAN HILL, CA
News Facts:
Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed by Libratone US as their online SEM agency in the San Jose area. The initial work will focus on managing pay-per-click...
Sep
13
2016
Twitter Advertising - Best Practices, Promoted Accounts, Promoted Trends and Promoted Tweets
Why it pays to get in on the conversation
Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active...
Aug
30
2016
Why there’s no better way to zero in on B2B than LinkedIn Advertising
Designed specifically for professionals, LinkedIn is built from the ground up for delivering business-focused content to its community. Users provide high levels of information about their professional...
Nov
19
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing
AdWords Quality Score
When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...
Oct
29
2015
An Effective Social Media Posting Strategy
Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most...
Oct
26
2015
Google Ad Extensions are offered in AdWords as a set of extensions intended to make your advertising more effective by refining reach and targeting. Google ad extensions also allow extra information about your business to display with your Google...
Sep
24
2015
By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc.
Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...
Sep
21
2015
The Importance of Segmentation & Targeting.
Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the...
Aug
03
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...