Beasley Direct and Online Marketing Agency Blog
The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.Sep
21
2021
It’s time wow to your prospects with what you can do for them (by what you’ve done for others)
As a small business owner, I receive ten to twenty prospect emails a day from salespeople trying to schedule a meeting....
May
25
2021
Why write image alt text?
Image alt text (or alternative text) are short descriptions (about 125 characters maximum) of images on a web page. You’ll notice them when an image is slow or doesn’t load, they’re the red text describing...
May
06
2021
The Sad Reality of Email List Churn
It is estimated that 30% of email lists turnover (become inactive) per year. Simply divide 30% by 12 months, and you will realize that upwards of 3% of your list could be deprecating...
Apr
06
2021
What is Blog SEO?
Blogs used to be a major SEO ranking factor, but are primarily now used for informational purposes, like answering searcher’s questions on topics. Publishing blogs covering issues & topics within your market are still very worthwhile...
Feb
09
2021
Backlinks are considered the second most important Search Engine Optimization (SEO) factor to gain high organic search rank. Link building is also the hardest part of SEO. Having a great list of potential linkable assets/content to offer potential high-value...
Nov
23
2020
Why Convert Your Keywords from Broad Match to Modified Broad, Phrase and Exact Match?
Use of only broad match keywords means your campaigns aren’t optimally targeted. Broad match keywords are very general. Many words have multiple meanings. For example...
Aug
27
2020
What is Google's 2021 Page Experience Update?
Google is releasing a major algorithm update in 2021 that will affect search engine rank for businesses. This update will complement Google’s Mobile First indexing switch in March 2021 that assigns page search...
Aug
18
2020
Lots of articles have been written about the steps to plan a migration to a new Email Sending Platform (ESP) or other Marketing Tool, so this article is not about that. It is about negotiation.
Crises like our current...
Aug
06
2020
A good friend of Beasley Direct and Online Marketing and darn good marketing consultant, Jan Carroza, has published a new book available on Amazon, titled Rockin’ ROI: How to Bootstrap eCommerce with Performance-Based Marketing. This book is the...
Jun
25
2020
How are Voice Search and Mobile-first Design Related?
One of the ranking factors of Mobile-first search engine optimization (SEO) are voice searches. Voice searches are unique as searchers usually ask a question, like, “Where can I get the nearest pizza?”,...